On September 26, 2022, an event called Open Day of the Consumer Studies Laboratory "A Place for the Development of Creativity" was held at the FEM SPU in Nitra. The event was held within the SPU Center in Nitra and participants had the opportunity to see, in addition to the modern laboratory space, innovative approaches used in testing creative ideas in the field of advertising. Interested parties could also practically try testing an advertising flyer of a selected retail chain using a static eye camera. A total of 35 people attended the event.