The ITAPA EXPO festival, which took place on September 9-10, 2022, has become the largest and most influential conference on digitalization and modern technologies in Slovakia over the past two decades of its existence. At this event, the SPU Center in Nitra presented technologies for acquiring digital content targeting multiple senses simultaneously (sight, hearing and smell). Since the conference shapes public discourse in areas such as digitalization, healthcare, economics, innovation support and cybersecurity, the SPU Center in Nitra also introduced new possibilities for obtaining feedback without the conscious participation of visitors through special kiosks with the function of collecting unconscious feedback. Every year, this event is visited by more than 150 prominent speakers and hundreds of participants.