The SPU Creative Center organized an incubation program through four consecutive workshops aimed at strengthening creative thinking to support sustainable entrepreneurship in the creative industries. The goal of the education, intended primarily for SPU students, was to familiarize themselves with the design thinking method as an innovative strategy and methodology for creative problem solving focused on the areas of "green" design, architecture and advertising. The emphasis was placed on the challenges associated with designing a strategy, verifying business ideas or finding innovations, as well as on developing essential entrepreneurial skills (e.g. creativity, empathy, analytical thinking or prototyping).