{"id":879,"date":"2022-07-04T15:11:33","date_gmt":"2022-07-04T13:11:33","guid":{"rendered":"https:\/\/www.kcspu.sk\/?post_type=ajde_events&#038;p=879"},"modified":"2022-09-21T13:18:03","modified_gmt":"2022-09-21T11:18:03","slug":"den-otvorenych-dveri-laboratoria-spotrebitelskych-studii-miesto-pre-rozvoj-kreativity","status":"publish","type":"ajde_events","link":"https:\/\/kcspu.sk\/en\/events\/den-otvorenych-dveri-laboratoria-spotrebitelskych-studii-miesto-pre-rozvoj-kreativity\/","title":{"rendered":"De\u0148 otvoren\u00fdch dver\u00ed  Laborat\u00f3ria spotrebite\u013esk\u00fdch \u0161t\u00fadi\u00ed &#8211; &#8222;Miesto pre rozvoj kreativity&#8220;"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Na podujat\u00ed sa m\u00f4\u017eu \u00fa\u010dastn\u00edci obozn\u00e1mi\u0165 s&nbsp;najnov\u0161\u00edm pr\u00edstrojov\u00fdm vybaven\u00edm pre realiz\u00e1ciu neuromarketingov\u00fdch prieskumov a&nbsp;testovania rekl\u00e1m.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laborat\u00f3rium spotrebite\u013esk\u00fdch \u0161t\u00fadi\u00ed zriaden\u00e9 na Fakulte ekonomiky a&nbsp;mana\u017ementu Slovenskej po\u013enohospod\u00e1rskej univerzity v&nbsp;Nitre pozost\u00e1va z hlavnej a kontrolnej miestnosti. Hlavn\u00e1 miestnos\u0165 sl\u00fa\u017ei na realizovanie v\u00fdskumov v oblasti marketingu, mana\u017ementu a ekon\u00f3mie s vyu\u017eit\u00edm biometrick\u00fdch a neurozobrazovac\u00edch pr\u00edstrojov (obdobn\u00fdch, ako sa pou\u017e\u00edvaj\u00fa v lek\u00e1rstve na diagnostiku). Pozost\u00e1va zo \u0161tyroch \u010dast\u00ed \u2013 simulovan\u00e9ho predajn\u00e9ho priestoru na podrobn\u00e9 sk\u00famanie n\u00e1kupn\u00e9ho procesu a rozhodovania \u010dloveka pri v\u00fdbere produktov, multifunk\u010dn\u00e9ho senzorick\u00e9ho stola s implicitn\u00fdm z\u00edskavan\u00edm sp\u00e4tnej v\u00e4zby pre sk\u00famanie vn\u00edmania v\u00fdrobkov, obalov, dizajnu \u010di pou\u017eit\u00fdch materi\u00e1lov, aromatiza\u010dn\u00e9ho boxu pre sk\u00famanie vplyvu v\u00f4n\u00ed na vn\u00edmanie a preferencie \u010dloveka a napokon univerz\u00e1lnej \u010dasti pre v\u00fdskum rekl\u00e1m, webov a online aplik\u00e1ci\u00ed. Na rozdiel od in\u00fdch pracov\u00edsk, toto laborat\u00f3rium umo\u017e\u0148uje presn\u00e9 riadenie faktorov prostredia (n\u00e1kupnej atmosf\u00e9ry) a aromatiz\u00e1cie, ktor\u00e9 maj\u00fa z\u00e1sadn\u00fd vplyv na rozhodovanie \u010dloveka, a teda umo\u017e\u0148uje \u00faplne nov\u00fd koncept v\u00fdskumn\u00fdch pr\u00edstupov k zadan\u00fdm t\u00e9mam z&nbsp;praxe.<\/p>","protected":false},"author":1,"featured_media":953,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"tags":[],"event_type":[],"event_type_2":[],"class_list":["post-879","ajde_events","type-ajde_events","status-publish","has-post-thumbnail","hentry","event_location-fakulta-ekonomiky-a-manazmentu-spu"],"acf":[],"_links":{"self":[{"href":"https:\/\/kcspu.sk\/en\/wp-json\/wp\/v2\/ajde_events\/879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kcspu.sk\/en\/wp-json\/wp\/v2\/ajde_events"}],"about":[{"href":"https:\/\/kcspu.sk\/en\/wp-json\/wp\/v2\/types\/ajde_events"}],"author":[{"embeddable":true,"href":"https:\/\/kcspu.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kcspu.sk\/en\/wp-json\/wp\/v2\/comments?post=879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kcspu.sk\/en\/wp-json\/wp\/v2\/media\/953"}],"wp:attachment":[{"href":"https:\/\/kcspu.sk\/en\/wp-json\/wp\/v2\/media?parent=879"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kcspu.sk\/en\/wp-json\/wp\/v2\/tags?post=879"},{"taxonomy":"event_type","embeddable":true,"href":"https:\/\/kcspu.sk\/en\/wp-json\/wp\/v2\/event_type?post=879"},{"taxonomy":"event_type_2","embeddable":true,"href":"https:\/\/kcspu.sk\/en\/wp-json\/wp\/v2\/event_type_2?post=879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}