On October 7, at the Faculty of Economics and Management of the Slovak University of Applied Sciences in Nitra, they tried out a neuromarketing test, got acquainted with the activities of the scientific Laboratory of Consumer Studies FEM and air quality measurement. Associate Professor Jakub Ber\u010d\u00edk gave a lecture to the young ambassadors on the topic of Neuromarketing as a tool for understanding human attitudes. At the same time, he introduced them to a new cooperative partnership project entitled "Raising awareness and knowledge base with big data in the field of air quality and its impact on population health", which is coordinated by the Slovak University of Applied Sciences in Nitra.<\/p>\n
The participants of the program also learned about the activities of the advertising department of the Creative Center of the Slovak University of Applied Sciences in Nitra, the DETECT consortium and the EIT HEI DETECT! project. The event included a lecture on the topic of Water Retention Measures in Landscape Architecture, which was presented by doctoral student Katar\u00edna Slobodn\u00edkov\u00e1 under the leadership of associate professor Attila T\u00f3th from the Faculty of Horticulture and Landscape Engineering of the Slovak University of Applied Sciences. The young ambassadors will bring the inspiring knowledge they have gained to their peers through the fakty_visti profile on Instagram and the blog. They were guided through expert work on social networks by influencer Krist\u00edna Such\u00e1nkov\u00e1, who appears on Instagram as @thetolerantcook.<\/p>\n
The event was organized in cooperation with the Slovak Neuromarketing Society.<\/p>\n