{"id":1510,"date":"2023-10-24T08:36:56","date_gmt":"2023-10-24T06:36:56","guid":{"rendered":"https:\/\/www.kcspu.sk\/?p=1510"},"modified":"2024-04-22T08:01:58","modified_gmt":"2024-04-22T06:01:58","slug":"neuromarketingovy-workshop-dr-max","status":"publish","type":"post","link":"https:\/\/kcspu.sk\/en\/2023\/neuromarketingovy-workshop-dr-max\/","title":{"rendered":"Neuromarketing workshop Dr. Max"},"content":{"rendered":"

The Consumer Studies Laboratory at FEM SUA in Nitra welcomed guests from the Dr. Max Pharmacy on October 23, 2023.+\u00a0<\/sup>and the Istropolitana Ogilvy advertising agency, who completed professional neuromarketing training. They were accompanied throughout the day by doc. Jakub Ber\u010d\u00edk from the Institute of Marketing, Business and Social Studies FEM SPU in Nitra. As part of the all-day program, they were introduced to the concept of neuromarketing and its functioning in practice through practical demonstrations of developing methods in marketing research. The participants enriched their knowledge and skills with the possibility of using neuromarketing in communication, brand building or its implementation in the sales area. The workshop ended with practical demonstrations of testing selected stimuli using developing methods. There was also an experiential catering snack, freshly ground and brewed coffee with a varied offer of autumn sweet dishes. The event was organized under the auspices of the Creative Center of SPU in Nitra and with the support of the Horizon 2020 COMFOCUS projects (101005259), the EIT HEI DETECT! project and the Slovak Neuromarketing Society.<\/p>\n\n\t\t